Yanagiya Honten Co., Ltd., which marked the milestone of its 400th anniversary in 2015, empathized with the BEAMS “TEAM JAPAN” Project for branding a new Japan and embarked on product development and sales. The company has created a special apricot hair oil with traditional attention to craftsmanship and an expression of gratitude to everyone who has supported it as a long-established Japanese cosmetics company. Every single one of the bottled items, which exudes a Japanese retro-style atmosphere, was created by the heartfelt manual work of craftsmen, from bottling to labeling. Yanagiya has also produced the ingredients of the hair oil in a way that has enabled the apricot fragrance to be stronger and last longer than conventional versions. Please purchase the apricot hair oil, which is only available through BEAMS Japan, in commemoration of this special anniversary.
Yanagiya Honten Co., Ltd. is a long-established cosmetics company that was founded in 1615. As early as the Edo period (1603-1867), rouge, aromatic oil and white makeup powder produced by the company were popularly used in the Edo Castle’s inner rooms of the shogun’s palace where the women of his entourage were housed, and the company also produced many big sellers in its long history during the subsequent years as well. YANAGIYA Apricot Oil is one of those items, and it is a hair oil that crystalizes tradition and the craftsmen’s special attention to creation. There are many enthusiastic users who highly evaluate the sense of trust created by the hair oil brand and its soft feel due to the use of only oil extracted from apricot seeds and natural perfume.
BEAMS “TEAM JAPAN” is a project through which BEAMS collects and introduces Japan’s attractions through the keenly selective sense of selected shops. The project is based at BEAMS JAPAN, a hub of information dissemination, to collect a wide range of categories of items that reveal “How great Japan is!” from many different perspectives, such as a range of different types of culture including Japanese fashion, products and art and Japanese cuisine and quality products, and to promote their values both in Japan and overseas.
- A special version in commemoration of
Yanagiya Honten Co., Ltd.’s 400th anniversary - A stronger apricot fragrance that lasts longer than
conventional versions - Presented in a luxurious box made of paulownia wood
and makes an ideal gift for someone important
- List Price
- 3,000 yen plus tax
- Contents
- 50mL（Made in Japan）
- Product Size
- 80 × 59 × 128（mm）
- Location
- ： B1F to 5F, 3-32-6 Shinjuku,Shinjuku-ku,
Tokyo, Japan - Website
- ： www.beams.co.jp
- Telephone
- ： 81-3-5368-7300
- Business hours
- ： 11：00 ～ 20：00
- Regular day off
- ： irregular
